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SEO & Marketing Tools

Search consoles, analytics, ads platforms, and site-audit tools we trust for growing web traffic.

32 curated links across 7 sections

The tools we actually log into when growing a site — from Google's free consoles to best-in-class SEO SaaS and privacy-friendly analytics. Pricing marked on every card so you can triage paid vs free at a glance.

Google's free consoles (start here)

If you only do one thing, verify your site in Search Console and set up GA4. Free, official, and required for everything else to make sense.

  • Google Search Console
    FeaturedFree

    Index coverage, Core Web Vitals, queries, clicks, impressions. The single most important SEO tool — and it's free.

    SEOindexing
  • Google Analytics (GA4)
    FeaturedFree

    The default web analytics platform. Free tier is generous. Pairs with Google Tag Manager for event tracking.

    analytics
  • Google Ads
    Paid

    Search, Display, YouTube, and Performance Max campaigns. Keyword Planner is useful even if you never spend a dollar.

    adsPPC
  • Google Tag Manager
    Free

    Inject analytics, pixels, and conversion tags without shipping code. Critical for fast-moving teams.

    analyticstags
  • Google Merchant Center
    Free

    Product feed management for Shopping ads and free product listings.

    adsecommerce
  • PageSpeed Insights
    FeaturedFree

    Lab + field Core Web Vitals for any URL. Uses Lighthouse + real-user CrUX data.

    performanceCWV
  • Rich Results Test
    Free

    Validates structured data against Google's exact renderer. Faster than deploy-and-wait.

    schemastructured data

Bing & other search engines

Don't ignore the second search engine — its tools are genuinely useful.

  • Bing Webmaster Tools
    Free

    Free SEO audit, keyword research, and indexing API. Criminally underused.

    SEOindexing
  • IndexNow
    Free

    Push URL updates to Bing, Yandex, Seznam in one API call. Supported by Cloudflare, Vercel, and most CDNs.

    indexingAPI

Analytics & product telemetry

Alternatives and complements to GA4.

  • PostHog
    FeaturedFreemium

    Open-source product analytics, session replay, feature flags, experiments, LLM observability. Self-hostable or cloud.

    product analyticsopen-source
  • Plausible
    Paid

    Privacy-first, cookie-free web analytics. 1 KB script. Great for EU-compliant sites.

    analyticsprivacy
  • Fathom
    Paid

    Another simple, privacy-first GA alternative. GDPR / PECR-compliant without banners.

    analyticsprivacy
  • Umami
    Open-source

    Open-source, self-hostable web analytics. Cookie-free.

    analyticsself-hosted
  • Amplitude
    Freemium

    Enterprise-grade product analytics with strong funnel + cohort tooling. Free tier up to 10M events/mo.

    product analytics

SEO research & site auditing

The paid SaaS tools professionals rely on.

  • Ahrefs
    FeaturedPaid

    Industry-leading backlink index, keyword research, rank tracking, site audit. The SEO Swiss Army knife.

    SEObacklinks
  • Semrush
    Paid

    Broad SEO + marketing suite with strong PPC + competitor research features.

    SEOcompetitor research
  • Moz Pro
    Freemium

    SEO platform with Link Explorer + Keyword Explorer. Free MozBar browser extension is handy.

    SEO
  • Screaming Frog
    FeaturedFreemium

    Desktop crawler for on-site technical SEO audits. Free under 500 URLs.

    crawlerdesktop
  • Sitebulb
    Paid

    Desktop crawler with the best visualization of on-site SEO issues. Great reports.

    crawlerdesktop
  • Ubersuggest
    Freemium

    Budget alternative to Ahrefs / Semrush. Free tier does keyword + SEO audit.

    SEObudget

Content & keyword tooling

Research what to write about and how to structure it.

  • AnswerThePublic
    Freemium

    Visualizes autocomplete suggestions around a seed keyword. Great for long-tail content ideation.

    keyword research
  • Keyword Surfer
    Free

    Free Chrome extension that shows search volumes on Google SERPs.

    keyword researchextension
  • Exploding Topics
    Freemium

    Surfaces trending terms before they hit mainstream tools. Useful for content positioning.

    trends
  • Google Trends
    Free

    Free, official interest-over-time data across Google Search. Underrated for content timing.

    trends

Schema & structured data

Tools for marking up pages so Google gets rich results right.

  • Schema Markup Validator
    Free

    The canonical schema.org validator. Stricter than Google's Rich Results Test — run both.

    schemavalidator
  • Schema.org
    Free

    The vocabulary itself. When in doubt, check the spec.

    reference
  • Merkle Schema Generator
    Free

    Form-based JSON-LD generator for the common types (Article, FAQ, Product, HowTo, Event).

    schemagenerator

Email & outbound

Transactional, marketing, and deliverability tools. Most have generous free tiers for small lists.

  • Resend
    FeaturedFreemium

    Developer-first transactional email. Clean API, React Email templates, solid deliverability.

    emailtransactional
  • Postmark
    Paid

    Best-in-class deliverability for transactional email. Separate streams for product vs broadcast.

    emailtransactional
  • Loops
    Freemium

    Modern email marketing platform built for SaaS. Lifecycle + broadcast, product-native triggers.

    emailmarketing
  • Buttondown
    Freemium

    Simple, indie-friendly newsletter tool. No dark patterns, generous free tier.

    newsletter
  • Mail Tester
    Freemium

    Score your email's spam rating out of 10. Great last-mile check before a send.

    deliverability

Other resource directories

Links on this page point to third-party sites. We pick them on merit — no affiliate tracking, no paid placements. Spot something outdated or missing? Open an issue.